Which got me thinking—what would the beer sponsorship landscape look like if regional brewers got in on the action? How would they attract new drinkers if they were trying to partner with the Hawaii Surfing Association, or the American Hiking Society? Personally, I could see a scenario along these lines:
- Long Trail Ale, an easy drinking altbier made for long distance hikers.
- For the dedicated cyclist, New Belgium's popular amber ale, Fat Tire.
- Kona's Longboard Island Lager, a drink to grab after a day in the surf.
- Russian River's Damnation—meant for the kayaker who charges into rapids at full speed.
- Malty Hibernation Ale from Great Divide, a warming winter beer for serious snowboarders.
- The dry-hopped Hazed and Confused, brewed for bold rock climbers by Boulder Beer Company.
- Lake Erie Monster, a hoppy windsurfing lover's IPA from Great Lakes Brewing Company.
- Fresh Powder Milk Stout, Lake Placid's ode to skiing the Adirondacks.
So, what do you think? Is there a perfect craft beer out there for your outdoor activity of choice?