Well before the last guest had even left the building, staff members were declaring FeBREWary a success, excitedly discussing the possibility of future beer nights at the aquarium. All across the United States, from Syracuse to Seattle, a growing number of institutions are discovering the tremendous appeal of craft beer and its ability to raise revenue and attract visitors. This weekend for example, marks the tenth anniversary of Hops and Props, a tasting event that features over 40 breweries and benefits Seattle's Museum of Flight. Meanwhile, at the end of March, the Milton J. Rubenstein Museum of Science & Technology in Syracuse will host the eighth annual TAP into the MOST.
Numerous animal parks organize "Brew at the Zoo" days. And fine art museums have taken notice, too. On March 9th, the Akron Art Museum in Ohio brings back their popular Art of Ale event, while the Oklahoma City Museum of Art has already begun to plan another ARTonTAP for October. Will history museums embrace this trend next? Maybe. In May, the New York Historical Society launches Beer Here: Brewing New York's History, a temporary exhibit that surveys "the social, economic, political, and technological history of the production and consumption of beer over the past 350 years." Heady stuff, to be sure.