Founded in 1744, Glaabsbräu grew steadily over time, reaching the point of producing more than one million barrels a year by 1970. And they remained independent into the 80s and 90s, as other nationally-known brands fell victim to mergers and buy-outs. More recently, the company has scaled back, currently kegging and bottling closer to 33,000 barrels annually. Even so, their footprint in this little town of half-timbered houses is considerable, seeming to occupy nearly as much real estate as the former Benedictine monastery on the banks of the Main River.
"The focus now is on quality," Simon explained in thickly-accented English. "And time for maturation is longer these days."
As he led the way back downstairs to the open fermentation cellar and then into the lagering cellar below, he told me that their Pilsener (4.9% ABV) is the top seller overall while Glaabsbräu Radler (2.6% ABV) is "popular with ladies." He also filled me in on Vitamalz, an alcohol-free malt beverage developed in 1930 that Simon described as healthier than Coke. I knew something about the beverage, having washed down boiled sheep's head with a can of Egils Malt in Iceland, so I didn't press him for more information. Besides, I was mostly there for the beer.

